The Great “Lesser” Poland
How about visiting a great place renown for hospitality, offering plentiful comfortable accommodation? A place that enjoys sharing its culture, offering great experiences from active leisure to tours and visits to museums, from grand festivals to informal concerts, from fine restaurants to pubs where you meet over a pint or two? A place where you can descend 400ft into ancient salt mines, admire royal treasuries, do trainspotting, and even visit Europe’s only desert? Wouldn’t it be a great idea for your holiday or just a short break? Even if I told you I keep saying “great” because the place is known as “Lesser” Poland – Małopolska? More
May we suggest?
Christmas delicacies and where to find them.
Although Christmas is far from being only about food, studying Polish customs, watching the fairs in market squares, and listening to Poles discussing Christmas, you may start having doubts about that. To help you make up your mind, let us examine a handful (mouthful?) of insider hints. More
The Tinfoil Marvels of Kraków.
Dazzling with elements of local architecture in more colours than the rainbow has amassed around a minuscule Christ’s Manger, Kraków Nativity Scenes are perhaps the gaudiest element of early December in the city. More
Pampering your body and soul in Białka Tatrzańska.
Welcome to an exceptional combination of sport and spa, active pleasure and pampering your senses, with folklore and fun on top of those! Feel the unique climate of a Highlander village, and explore its pistes and thermal baths. More
about project
This promotional campaign is carried out within the “Małopolska – travel destination” project co-financed from European Union funds, as part of Measure 3.3 “Internationalisation of the Małopolska Economy”, Sub-measure 3.3.1 “Promotion of the Małopolska Economy” type E. promotion of the region’s economic offer – counteracting the negative impact of the Covid-19 pandemic under Priority Axis 3 Entrepreneurial Małopolska of the Regional Operational Programme for Małopolska 2014–2020.
The promotional campaign helps to rebuild inbound foreign tourist traffic to Małopolska and Kraków. The campaign comprises extensive promotional activities in various markets, including those of the United Kingdom, Germany, the United States, Austria, Switzerland, Italy, and the Nordic countries (Norway, Sweden, Denmark, and Finland). The project envisages a wide range of image-building activities, and the organisation of business missions and ambient marketing events. The campaign will have a dedicated landing page, and plans encompass social media profiles. There will also be an online advertising campaign focused on active, cultural, spa and wellness, and gourmet tourism, with an additional one focused on business tourism.
The “Małopolska – travel destination” project lasts from 1 November 2020 to 31 December 2023 and combines the efforts of the three Partners: the Małopolska Tourist Organisation (Project Leader), the Małopolska Region and the Municipality of Kraków (Project Partners).
