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Kraków
Małopolska

The Great “Lesser” Poland

How about visiting a great place renown for hospitality, offering plentiful comfortable accommodation? A place that enjoys sharing its culture, offering great experiences from active leisure to tours and visits to museums, from grand festivals to informal concerts, from fine restaurants to pubs where you meet over a pint or two? A place where you can descend 400ft into ancient salt mines, admire royal treasuries, do trainspotting, and even visit Europe’s only desert? Wouldn’t it be a great idea for your holiday or just a short break? Even if I told you I keep saying “great” because the place is known as “Lesser” Poland – Małopolska? More

May we suggest?

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All the walls inside a wooden church are decorated with lush colourful murals, and various types of pews stand on its floor. Both the side altars are concealed behind large fabrics showing scenes from the Way of the Cross. The third one is suspended from the rood beam in the centre of the church.

Medieval history glimpsed through the Lenten veil.

In the Middle Ages, Lent, known especially in the East as the Great Fast, was a time of deep reflection and mourning, as people focused on the Passion of Christ. All forms of entertainment were prohibited, organs in churches fell silent, flower decorations were forbidden, as were weddings and other celebrations of joy. Many communities adopted the practice of visually separating the congregation from the most sacred spaces of the church. More

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A pyramid of round deep-fried and lavishly glazed doughnuts is standing on a metal tray in front of an elegant box bearing the logo of Cichowscy Confectionery.

Bidding Winter a Fatty and Not-Overfond Farewell.

Fat Thursday, the day when we indulge in glutting on fatty and sweet delicacies without their weight lying heavy on our conscience, comes but once a year. While some point to the Roman origin of such a tradition of saying farewell to winter, others note that it has a far longer pedigree, and yet others claim that it hails from the Slavic lands where it evolved from pagan rites. Nonetheless, everyone agrees that such judgements cannot be pronounced without gorging on angel wings and doughnuts. More

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A cup filled with red borscht is standing on a saucer next to a peroh dough pocket with savoury filling. The whole is standing on a white wooden table.

Where Saffron Milk Caps are Served on Wild Tables.

Małopolska, today and historically, has been a meeting place for cultures, peoples, and nations – a borderland region with supreme ethnic vibrancy and cultural diversity. Even with much of the ethnic diversity lost in the turmoil of history, Małopolska has remained a cultural melting pot, where the traditions of numerous national, ethnic, and religious minorities make up the colourful and intriguing landscape of the region. An important part of that kaleidoscope have been Lemkos. More

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A drone-eye view of beautiful sensory gardens crisscrossed by many paths. They are surrounded by wooded hills under a clear blue sky.

A spa for active leisure? Why not?

Spas are associated with relaxation and taking things easy, and there are good reasons for that. However, as the spas in the Małopolska mountains demonstrate, leisure can also be active. More

about project

This promotional campaign is carried out within the “Małopolska – travel destination” project co-financed from European Union funds, as part of Measure 3.3 “Internationalisation of the Małopolska Economy”, Sub-measure 3.3.1 “Promotion of the Małopolska Economy” type E. promotion of the region’s economic offer – counteracting the negative impact of the Covid-19 pandemic under Priority Axis 3 Entrepreneurial Małopolska of the Regional Operational Programme for Małopolska 2014–2020.

The promotional campaign helps to rebuild inbound foreign tourist traffic to Małopolska and Kraków. The campaign comprises extensive promotional activities in various markets, including those of the United Kingdom, Germany, the United States, Austria, Switzerland, Italy, and the Nordic countries (Norway, Sweden, Denmark, and Finland). The project envisages a wide range of image-building activities, and the organisation of business missions and ambient marketing events. The campaign will have a dedicated landing page, and plans encompass social media profiles. There will also be an online advertising campaign focused on active, cultural, spa and wellness, and gourmet tourism, with an additional one focused on business tourism.
The “Małopolska – travel destination” project lasts from 1 November 2020 to 31 December 2023 and combines the efforts of the three Partners: the Małopolska Tourist Organisation (Project Leader), the Małopolska Region and the Municipality of Kraków (Project Partners).