The Great “Lesser” Poland

How about visiting a great place renown for hospitality, offering plentiful comfortable accommodation? A place that enjoys sharing its culture, offering great experiences from active leisure to tours and visits to museums, from grand festivals to informal concerts, from fine restaurants to pubs where you meet over a pint or two? A place where you can descend 400ft into ancient salt mines, admire royal treasuries, do trainspotting, and even visit Europe’s only desert? Wouldn’t it be a great idea for your holiday or just a short break? Even if I told you I keep saying “great” because the place is known as “Lesser” Poland – Małopolska? More

May we suggest?

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A view up the hill, whose slope is due taken up by rows upon rows of simple nameless graves with roofed wooden crosses. The tower of the cemetery chapel visible at the top of the hill in the background is surrounded by a cluster of trees.

Echoes of 1914–18: visiting First World War heritage.

War made nobody great but the war of 1914 was deemed one to put an end to all the wars anywhere around the world. This is perhaps why it was soon dubbed “world war” and, when time proved the assertion wrong, was renamed the First World War. In 1914–18, thousands of British soldiers were spilling blood in the fields of Western Europe, as commemorated by plaques and regimental flags in nearly all parish churches. Many of the bloodiest and most prolonged battles raged on the Eastern Front that long ravaged eastern Małopolska. More

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A young man standing behind a sophisticated camera is holding a cordless mike, perhaps asking a question. Groups of people sitting on deck chairs in front of a white tent form the background.

Mastercard OFF CAMERA: Message Matters.

The 17th Mastercard OFF CAMERA International Festival of Independent Cinema is slated for 26 April – 5 May 2024. Which means that this international festival has evolved for the last sixteen years. In all that time, it’s remained faithful to its purpose: to present and comment on global developments. Thus, it’s only to be expected that this year’s edition will touch upon the current wars and pushbacks. More

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A bird-eye view of the lake in the abandoned quarry. The tops of its high limestone walls are crowned with words. Three recreational swimming pools connected with wooden gangways on the surface of the lake take the bottom right-hand corner.

Zakrzówek: a quarry turned into a park with pools.

Kraków is not only built on limestone, as attested by the Wawel Hill rock, but also of limestone, which needed quarrying. But what do you do, when the pit you dug got so deep that you broke to the water-bearing layer and it’s filled with the purest, naturally filtered water? More

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Four round bagels lying one on another, each sports a different topping. They all lie on a table built of white planks.

Jewish cuisine and where to find it.

For centuries, Kraków has been a meeting place of various cultures, naturally reflected in its cuisine and dietary habits. That’s why the Jewish cuisine is found within Polish just as influences from the Orient, the Holy Roman Empire, and Italy are. More

about project

This promotional campaign is carried out within the “Małopolska – travel destination” project co-financed from European Union funds, as part of Measure 3.3 “Internationalisation of the Małopolska Economy”, Sub-measure 3.3.1 “Promotion of the Małopolska Economy” type E. promotion of the region’s economic offer – counteracting the negative impact of the Covid-19 pandemic under Priority Axis 3 Entrepreneurial Małopolska of the Regional Operational Programme for Małopolska 2014–2020.

The promotional campaign helps to rebuild inbound foreign tourist traffic to Małopolska and Kraków. The campaign comprises extensive promotional activities in various markets, including those of the United Kingdom, Germany, the United States, Austria, Switzerland, Italy, and the Nordic countries (Norway, Sweden, Denmark, and Finland). The project envisages a wide range of image-building activities, and the organisation of business missions and ambient marketing events. The campaign will have a dedicated landing page, and plans encompass social media profiles. There will also be an online advertising campaign focused on active, cultural, spa and wellness, and gourmet tourism, with an additional one focused on business tourism.
The “Małopolska – travel destination” project lasts from 1 November 2020 to 31 December 2023 and combines the efforts of the three Partners: the Małopolska Tourist Organisation (Project Leader), the Małopolska Region and the Municipality of Kraków (Project Partners).