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Kraków
Małopolska

The Great “Lesser” Poland

How about visiting a great place renown for hospitality, offering plentiful comfortable accommodation? A place that enjoys sharing its culture, offering great experiences from active leisure to tours and visits to museums, from grand festivals to informal concerts, from fine restaurants to pubs where you meet over a pint or two? A place where you can descend 400ft into ancient salt mines, admire royal treasuries, do trainspotting, and even visit Europe’s only desert? Wouldn’t it be a great idea for your holiday or just a short break? Even if I told you I keep saying “great” because the place is known as “Lesser” Poland – Małopolska? More

May we suggest?

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Almost a frog’s eye view at a young man with auburn hair is sitting at a table opposite a blonde woman. The two hold their glasses of red wine in their left hands. The table stands under a large decorative lamp, close to a huge window overlooking sunlit Kraków’s Main Market Square. St Adalbert’s Church can be seen just behind it, with the towers of St Mary’s closing the view.

Authentic and hearty (…) refined cooking blends many different flavours

The above are Michelin Guide’s Points of View on two of Kraków’s restaurants. Like most gourmet tourists, in its recommendations of Małopolska restaurants, the guide emphasises the pleasant atmosphere, the talented chefs and their teams, and wine pairing. More

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A view of a Highlander band walking along a street. Men and women of various age dressed in regional costumes walk a tarmac road with a strip of pavement on the right. The blurred Highlander in the forgraound is holding a camera in the right and a walking stick in the right hand. Most members of the orchestra are playing the violins, and the woman in the centre wrapped in a red scarf is playing a large cello. The sky over the roofs of the houses in the background is blue.

Polish Highlanders: a fine and genuine culture to admire

Some say that the key difference between Górale – the Polish Highlanders – and those living in Scotland is that Górale live in the south and the Scottish Highlanders – in the north. This may be an exaggeration, yet similarities are plenty, with costume, playing the bagpipe, vernacular language, and a particular sense of humour certainly being among them. And the culture they developed over the centuries is certainly worth interest. More

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A view of the centre of Szczawnica spa focusing on the Dom nad Zdrojami pump room. There is a round fountain with waterjets and a woman’s statue in the foreground, and Café Helenka above it on the right.

Szczawnica spa: where boredom is hard to find

Do you prefer an active or a leisurely stay at a spa? Especially if your answer’s been “both”, Szczawnica, the ideal Małopolska spa, is the right place for you! Even if leisure was expected to be leisurely, there are so many options to be active in and around Szczawnica that not getting active during your stay or visit verges on the impossible. Whichever activity you choose, you can do it at your favourite pace, whether entirely unhurried or active-active. One thing is certain: you will feast your eyes on the beautiful panoramas of the nearby mountains. More

about project

This promotional campaign is carried out within the “Małopolska – travel destination” project co-financed from European Union funds, as part of Measure 3.3 “Internationalisation of the Małopolska Economy”, Sub-measure 3.3.1 “Promotion of the Małopolska Economy” type E. promotion of the region’s economic offer – counteracting the negative impact of the Covid-19 pandemic under Priority Axis 3 Entrepreneurial Małopolska of the Regional Operational Programme for Małopolska 2014–2020.

The promotional campaign helps to rebuild inbound foreign tourist traffic to Małopolska and Kraków. The campaign comprises extensive promotional activities in various markets, including those of the United Kingdom, Germany, the United States, Austria, Switzerland, Italy, and the Nordic countries (Norway, Sweden, Denmark, and Finland). The project envisages a wide range of image-building activities, and the organisation of business missions and ambient marketing events. The campaign will have a dedicated landing page, and plans encompass social media profiles. There will also be an online advertising campaign focused on active, cultural, spa and wellness, and gourmet tourism, with an additional one focused on business tourism.
The “Małopolska – travel destination” project lasts from 1 November 2020 to 31 December 2023 and combines the efforts of the three Partners: the Małopolska Tourist Organisation (Project Leader), the Małopolska Region and the Municipality of Kraków (Project Partners).