The Great “Lesser” Poland
How about visiting a great place renown for hospitality, offering plentiful comfortable accommodation? A place that enjoys sharing its culture, offering great experiences from active leisure to tours and visits to museums, from grand festivals to informal concerts, from fine restaurants to pubs where you meet over a pint or two? A place where you can descend 400ft into ancient salt mines, admire royal treasuries, do trainspotting, and even visit Europe’s only desert? Wouldn’t it be a great idea for your holiday or just a short break? Even if I told you I keep saying “great” because the place is known as “Lesser” Poland – Małopolska? More
May we suggest?
Enjoy the treasures of autumn
Living in the “global village”, we might have become slightly disconnected from the traditional practices based on the natural rhythm of seasons. We might have forgotten that autumn, the season following harvest and preceding winter, was the time of plenty for our grandfathers and their grandfathers’ grandfathers as well. The time when larders and granaries were full, and you could follow the carpe diem maxim, and enjoy the pleasures of the well-laden table pushing away the thought about the first frosty breaths of winter. More
Wawel: your royal treat, free of charge
There is no more place more quintessentially Polish than Wawel. In November, the month when Poland celebrates its Independence Day, the Royal Castle opens to visitors for free. More
Stick Together
How about joining the 28th IHF World Men’s Handball Championships, an international festival of sport and fun that Kraków and Małopolska are getting ready for in January 2023? More
about project
This promotional campaign is carried out within the “Małopolska – travel destination” project co-financed from European Union funds, as part of Measure 3.3 “Internationalisation of the Małopolska Economy”, Sub-measure 3.3.1 “Promotion of the Małopolska Economy” type E. promotion of the region’s economic offer – counteracting the negative impact of the Covid-19 pandemic under Priority Axis 3 Entrepreneurial Małopolska of the Regional Operational Programme for Małopolska 2014–2020.
The promotional campaign helps to rebuild inbound foreign tourist traffic to Małopolska and Kraków. The campaign comprises extensive promotional activities in various markets, including those of the United Kingdom, Germany, the United States, Austria, Switzerland, Italy, and the Nordic countries (Norway, Sweden, Denmark, and Finland). The project envisages a wide range of image-building activities, and the organisation of business missions and ambient marketing events. The campaign will have a dedicated landing page, and plans encompass social media profiles. There will also be an online advertising campaign focused on active, cultural, spa and wellness, and gourmet tourism, with an additional one focused on business tourism.
The “Małopolska – travel destination” project lasts from 1 November 2020 to 31 December 2023 and combines the efforts of the three Partners: the Małopolska Tourist Organisation (Project Leader), the Małopolska Region and the Municipality of Kraków (Project Partners).
