The Great “Lesser” Poland
How about visiting a great place renown for hospitality, offering plentiful comfortable accommodation? A place that enjoys sharing its culture, offering great experiences from active leisure to tours and visits to museums, from grand festivals to informal concerts, from fine restaurants to pubs where you meet over a pint or two? A place where you can descend 400ft into ancient salt mines, admire royal treasuries, do trainspotting, and even visit Europe’s only desert? Wouldn’t it be a great idea for your holiday or just a short break? Even if I told you I keep saying “great” because the place is known as “Lesser” Poland – Małopolska? More
May we suggest?
European Games Kraków-Małopolska 2023.
The biggest sporting event in Europe is about to start in Małopolska this summer. And yes, that means that the European Games in Kraków and Małopolska are less than 50 days away! More
Kraków Summer Flavours. A Guide.
A tip from a Małopolska: summer hasn’t truly happened until you’ve visited several local ice cream parlours and indulged in your favourite flavours. Believe it or not, many children sneak out of their homes or make long detours on the way home from school to visit their preferred ice cream spots on the first genuinely warm days, which usually occur towards the end of the school year. That is why locals often have such incredible and nostalgic experiences associated with ice cream shops. More
Tapestry of Cultures: Kraków Festival Medley.
Can you preserve your identity while embracing the cultural traditions and spirit of other cities and cultures? Kraków answers with a resounding yes. For many years, the city has immersed itself in the Jewish world through the annual Jewish Culture Festival, held every summer since 1990. It has also transformed into a distant part of New Orleans for the Summer Jazz Festival Kraków, only to return to its multinational cosmopolitan ambiance for the ULICA Festival of Street Theatres. More
Krynica-Zdrój: it’s all in the name.
Nestled on a picturesque slope amidst abundant mineral springs revered for their healing properties since the late 18th century, Krynica Zdrój captivates with its scenic beauty. As one of Poland’s most versatile spas, it hosts a range of events, from the prestigious International Economic Forum, once dubbed “the Polish Davos,” to the Jan Kiepura Festival, which attracts tens of thousands of visitors each year. More
Małopolska: unexplored appellation, hidden delight.
Wines matured under the Małopolska sun are highly pleasing for the palate, and a journey to their birthplaces offers the unique chance of drinking delicious wine in or near the domain with a breath-taking view, quite likely of the Tatra or Gorce Mountains, or the Vistula Valley by Kraków as, surprisingly, one of the most renowned local vineyards is not only nestled within the city limits but also within the grounds of a Camaldolese Monastery. More
about project
This promotional campaign is carried out within the “Małopolska – travel destination” project co-financed from European Union funds, as part of Measure 3.3 “Internationalisation of the Małopolska Economy”, Sub-measure 3.3.1 “Promotion of the Małopolska Economy” type E. promotion of the region’s economic offer – counteracting the negative impact of the Covid-19 pandemic under Priority Axis 3 Entrepreneurial Małopolska of the Regional Operational Programme for Małopolska 2014–2020.
The promotional campaign helps to rebuild inbound foreign tourist traffic to Małopolska and Kraków. The campaign comprises extensive promotional activities in various markets, including those of the United Kingdom, Germany, the United States, Austria, Switzerland, Italy, and the Nordic countries (Norway, Sweden, Denmark, and Finland). The project envisages a wide range of image-building activities, and the organisation of business missions and ambient marketing events. The campaign will have a dedicated landing page, and plans encompass social media profiles. There will also be an online advertising campaign focused on active, cultural, spa and wellness, and gourmet tourism, with an additional one focused on business tourism.
The “Małopolska – travel destination” project lasts from 1 November 2020 to 31 December 2023 and combines the efforts of the three Partners: the Małopolska Tourist Organisation (Project Leader), the Małopolska Region and the Municipality of Kraków (Project Partners).
