The Great “Lesser” Poland
How about visiting a great place renown for hospitality, offering plentiful comfortable accommodation? A place that enjoys sharing its culture, offering great experiences from active leisure to tours and visits to museums, from grand festivals to informal concerts, from fine restaurants to pubs where you meet over a pint or two? A place where you can descend 400ft into ancient salt mines, admire royal treasuries, do trainspotting, and even visit Europe’s only desert? Wouldn’t it be a great idea for your holiday or just a short break? Even if I told you I keep saying “great” because the place is known as “Lesser” Poland – Małopolska? More
May we suggest?
Kraków: a multi-faceted UNESCO gem.
In 1978, UNESCO, a UN agency promoting world peace and security through international cooperation in arts and culture, published its original list of just one hundred World Cultural and Natural Heritage sites scattered all around the globe. One of them was the city centre of Kraków encompassing the Jewish district of Kazimierz. However, UNESCO did not stop at that as it granting Kraków the title of UNESCO City of Literature in 2013.
Welcome to Jungle, no Longer Concrete.
Nowa Huta, intended to provide housing for the Lenin Steelworks, is literally “New Steelworks”. Named also “the city without God” it was decreed by Stalin to feed the Comecon economy.
Are cafés Małopolska’s pubs?
Whatever good there has ever been in pub culture is alive in the Kraków cafés. The concept that discussing everything that matters over a cup of steaming infusion of ground coffee beans was born in the head of a Pole, even if residing in Vienna, and he was provided with beans by the King of Poland, therefore it’s only right to say that we are the ones who gave the world café culture.
This promotional campaign is carried out within the “Małopolska – travel destination” project co-financed from European Union funds, as part of Measure 3.3 “Internationalisation of the Małopolska Economy”, Sub-measure 3.3.1 “Promotion of the Małopolska Economy” type E. promotion of the region’s economic offer – counteracting the negative impact of the Covid-19 pandemic under Priority Axis 3 Entrepreneurial Małopolska of the Regional Operational Programme for Małopolska 2014–2020.
The promotional campaign helps to rebuild inbound foreign tourist traffic to Małopolska and Kraków. The campaign comprises extensive promotional activities in various markets, including those of the United Kingdom, Germany, the United States, Austria, Switzerland, Italy, and the Nordic countries (Norway, Sweden, Denmark, and Finland). The project envisages a wide range of image-building activities, and the organisation of business missions and ambient marketing events. The campaign will have a dedicated landing page, and plans encompass social media profiles. There will also be an online advertising campaign focused on active, cultural, spa and wellness, and gourmet tourism, with an additional one focused on business tourism.
The “Małopolska – travel destination” project lasts from 1 November 2020 to 31 December 2023 and combines the efforts of the three Partners: the Małopolska Tourist Organisation (Project Leader), the Małopolska Region and the Municipality of Kraków (Project Partners).